Professional Certified Marketer PCM Practice Exam PCM Training online

PCM study materials latest AMA certification exam questions and answers published

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Exam Code: PCM
Exam Name: Professional Certified Marketer
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PCM Test Questions Total Q&A: 316 Questions and Answers
Last Update: 08-21,2016

PCM Bootcamp Detail: PCM Test Questions

 

NO.1 The three major phases of the marketing plan are _____.
A. recession, depression, and recovery
B. introduction, growth, and decline
C. planning, implementation, and control
D. segmentation, targeting, and positioning
E. leading, organizing, and controllling
Answer: C

PCM Exam Questions  

PCM Practice Exam   PCM Training online 

NO.2 Hermit, a fashion apparels retailer, recently slashed prices on its premium fashion label, Lau,
by 40%. This resulted in a sharp rise in sales of Lau by 30%. This also directly impacted the sales of its
lower-priced brand, Infinity, which saw sales reduced by 15%. What is the cross-price elasticity of
demand between Lau and Infinity?
A. 2
B. 2.66
C. 0.37
D. 0.5
E. 1.33
Answer: C

PCM Test Questions   PCM original questions   

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